在颜值经济日益增长的浪潮中，消费者不仅追求商品的外观魅力，还渴望通过这些商品提升自己的颜值。据阿里健康发布的《2019线上彩瞳消费洞察报告》，线上彩瞳片的销售呈现出明显上升趋势，其中90后和95后成为主力军，他们对高保湿性和舒适性的硅水凝胶材质彩瞳片有着持续且快速增长的需求。

海昌隐形眼镜 capitalize on this promising market by launching the Happy Go series in collaboration with makeup master Mao GePing. This innovative approach not only creates a new trend in the industry but also sparks a wave of imitation on social media.

With over 30 years of focus on developing high-quality contact lenses, sea change has been at the forefront of bringing soft contact lenses to China since 1985. Their commitment to research and development has resulted in products that prioritize health while catering to various aesthetic needs and occasions.

The launch of HappyGo series in partnership with Ali Health's "Healthy Big Star Day" IP amplifies the brand's presence through an integrated marketing strategy that covers all aspects from traffic to sales. By leveraging Ali Health's powerful IP, Sea Change achieves a significant increase in brand exposure, fan growth, and sales volume.

During the "Healthy Big Star Day" event, Sea Change initiated an original topic #自带特效的眼妆# which garnered over 5 million reads. The event saw a remarkable surge in new customers, with daily average new customer numbers increasing by 6.4 times and daily average transaction volumes rising by 5.6 times compared to March levels.

This success further solidifies the notion that "beauty" is indeed one of life’s most valuable assets.

Ali Health's mission is to upgrade everyone’s quality of life through healthy products and services by partnering with leading brands such as Sea Change for their Healthy Big Star Day events. Through consumer insights analysis, they help brands identify issues and find marketing breakthroughs while integrating resources across platforms for comprehensive solutions spanning from operations to marketing along the entire value chain – contributing not only towards short-term sales spikes but also nurturing long-term consumer assets and positive word-of-mouth growth for sustained brand performance throughout the year.

Ali Health collaborates with prominent brands during important holidays or major product launches under its flagship activity IP - Healthy Big Star Day.

In summary, Sea Change leverages its expertise alongside Ali Health's influential platform for a successful campaign which highlights how beauty can be both experienced individually as well as shared collectively – ultimately driving trends forward within today’s vibrant marketplace.